I remember back when I was following professional wrestling (that was before a bunch of sweaty men on steroids lost a lawsuit by some gay Pandas) that there were less talking than there is today. It seems that the actual WRESTLING part of the programme has been reduced to make more time to develop the storyline(?). What you end up with is two guys in a ring re-enacting an episode of Hollyoaks.
The second thing that's changed is now there's a lot more girl-on-girl action, which only sounds good in theory. In reality it's... not so successful.