The Imaginarium of Dr. Male
One of the guys in my class tried to explain his vision for the Umbro footwear campaign, but without using any visuals to support it. The teacher was fine with it, but did mention that each of us has a different picture when trying to visualise his ideas, and so it's all about the execution. Yeah, we all have different visuals in our head, but do you really need printouts to get into a man's head? There are pretty much two items in the male Imaginarium, and if it's not food it's the other.